We can also include plans for the tenth, registering for a conference or how to join a group at home. By simple and clear measures, we can help overcome inaction. The buyback process plan: If customers have trouble imagining how they use the product after purchase. As Donald Miller explains, the guide must give the hero a plan. The plan can be as simple as a paradigm shift or as complex as a multi-level strategy that will help the hero win a complicated battle. For example, as Donald points out with Frodo in the Lord of the Rings during his trip to Mount Doom, the hero gives them a plan giving them the opportunity to take up arms and is their “call to action.” Customers (the hero) want to grow their business, but the problem they have is that they don`t have the plan (which you have as a “guide”). You have to challenge your client to get involved, to successfully help the customer change his business. Example of agreement plan: customer satisfaction agreement. Each viewer must have a clear idea of what a possible failure looks like for the hero if he does not respond to the plan. If the public does not know the mistakes that may occur, they may feel separate and lose interest. Make sure that storytelling should be as clear and simple as possible so that your audience can understand it.
Brands that understand all of this know that even what happens in stories happens in real life, and when companies connect them, it will connect them, it will better connect customers. The guides offer more than one product and a plan. They change their lives. There are a few simple ideas where this applies to churches. For my church`s website, I added a “Planning a Visit” page that had a clear statement about our beliefs, which is part of a “plan of agreement.” It`s great. You are sensitive and authoritarian, but if you don`t have a plan for your client, they will pay a deposit. Offer a path of hope and clarity with the next steps. Process plans can be made before or after the purchase. Ideally, 3-6 steps.
Bombing people with information reduces the likelihood of buying. Make your trip simpler. Contract plans also clarify common values. Ex: Whole Food`s list of values. In module 4, it`s a question of who gives a plan to the customer. Customers should know that you have a plan that will help them win the day. Donald recommends two types of plans: the process plan and the agreement plan. The process plan helps you define the steps your client needs to take (these are the steps to succeed).
A contract plan is a list of agreements or obligations you make to your client (your guarantee). Brands should use process plans on their website to make the customer as simple as possible, know how to deal with your business (to start their path to success) What are the details of a “plan” for your church? No matter which store you set up, you need a three-step plan. This way, your customers know what to do next. It is also a way of allaying some of the fears it may have about a decision that is too quick. Do you know this feeling when you should see a doctor, but you expel him? This is called fear, and we want to stay far, far away. The plan provides evidence that you can provide and how someone can take action. If they are clearly expressed, you can prove that you are going to help someone and that the reader knows exactly what to do. What are the fears your customers have to do with your industry? What agreements could you make with them to allay these fears? In the story, the hero must decide whether to react to the plan that the Fuhrer gave them or not.
They should choose to feel comfortable (and not move forward) or follow the instructions and finish with the plans given. Now that you have given your client a plan, they are more likely to do business with you. You`ve lifted the fog, clarified things, put stones in the creek, and they`re ready to continue the journey.